New Perspectives on Critical Marketing and Consumer Society

New Perspectives on Critical Marketing and Consumer Society
Author :
Publisher : Emerald Group Publishing
Total Pages : 244
Release :
ISBN-10 : 9781839095542
ISBN-13 : 1839095547
Rating : 4/5 (42 Downloads)

Book Synopsis New Perspectives on Critical Marketing and Consumer Society by : Elaine L Ritch

Download or read book New Perspectives on Critical Marketing and Consumer Society written by Elaine L Ritch and published by Emerald Group Publishing. This book was released on 2021-03-01 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital communication has altered the flow of global information,evolved consumer values and changed consumption practices worldwide.New Perspectives on Critical Marketing and Consumer Society provides an illuminating, challenging and thought-provoking guide for all upper-level students of marketing,branding and consumer behaviour.


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