European economies are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. In

Successful businesses recognize that the development of strong customer relationships through quality service (and services) as well as implementing service str

This is a comprehensive, practical and theoretical guide to the latest thinking in the foundations of services. The authors present contributions from the world

Relationship Marketing provides a comprehensive overview of the fundamentals and important recent developments in this fast-growing field. "This book makes a la