Filling a gap in existing literature on revenue management systems, this book explores the use of business strategies which are specifically designed to have a

This book explores total revenue management (TRM), an emerging concept in revenue management that incorporates existing principles and tools of revenue manageme

Revenue management (RM) has emerged as one of the most important new business practices in recent times. This book is the first comprehensive reference book to

From the man the Wall Street Journal hailed as "the guru of Revenue Management" comes revolutionary ways to recover from the after effects of downsizing and ref

For courses in Introduction to Revenue Management. The first of its kind, this book was written to address the emerging course in Hospitality focused on revenue