This new textbook examines how industry environment and business strategies determine company performance. It provides an introduction to the economics of busin

This book, first published in 1980, discusses corporate strategy for those interested in applying economic analysis to business problems. Drawing on a wide rang

The past two decades have seen a gradual but noticeable change in the economic organization of innovative activity. Most firms used to integrate research and de

The effectiveness of a good strategy well implemented determines a business' future success or failure. Yet history is full of strategic decisions, big and smal

This book, first published in 1980, discusses corporate strategy for those interested in applying economic analysis to business problems. Drawing on a wide rang