Effective Publications Management

Download or read book Effective Publications Management written by Cathy Connor Lips and published by Simon and Schuster. This book was released on 2007-10-01 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the details of creating, contracting, and overseeing print materials, and make your communication projects—annual reports, brochures, newsletters, and other publications—run smoothly. Each chapter is dedicated to a different phase of the process. Topics include determining your communication needs, educating clients, creating proposals, planning schedules and budgets, hiring a creative team, selecting printers, and much more. Award-winning creative directors, art directors, designers, editors, and consultants share their publications-management strategies and exemplary work. Sample project schedules, budgets, and vendor contracts are provided. - One phase of the publication process per chapter - Ideal for professionals in corporate and nonprofit communications and marketing, for graphic designers, and for design and business students - Great reference for anyone creating or overseeing any type of print publication, novices as well as seasoned professionals who can benefit from industry experts knowledge - 58 color images plus 18 sample schedules, budgets, contracts, and more!