The principles in "Email Marketing for Complex Sales Cycles" show business people and entrepreneurs how to increase sales and reduce stress and aggravation.

For the complex sale to succeed, marketing managers need authentic and value-based ways to engage the prospect. This book reveals proven methods for using relev

Win more deals with the perfect sales story! “Power Messaging is a foundational element in our global marketing campaigns and sales training programs. We beli

What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeo

True or false? In selling high-value products or services: 'closing' increases your chance of success; it is essential to describe the benefits of your product