Innovative strategies for success from former Nike CMO Greg Hoffman, who had a major hand in crafting Nike’s singular brand and was instrumental in its most h

Design for Emotion introduces you to the why, what, when, where and how of designing for emotion. Improve user connection, satisfaction and loyalty by incorpora

Inspiring guidance for the principles of designing for humans.

An engaging examination of how video game design can create strong, positive emotional experiences for players—with examples from popular, indie, and art game

Why attractive things work better and other crucial insights into human-centered design Emotions are inseparable from how we humans think, choose, and act. In E