Demonstrating the potential of building strong brands in the energy sector, this book explores the challenges of shifting the perception of energy from a commod

Sustainable energy branding has become one of the hottest topics in business. As climate change and market liberalisation—the greatest environmental and econo

Wind Energy Systems is designed for undergraduate engineering courses, with a focus on multidisciplinary design of a wind energy system. The text covers basic w

Conveniently organized and packed with robust technical content and clear explanations of key principles Written by an architect who is the director of sustaina

In this long-awaited book from the world’s premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to const