The mid-twentieth-century marketing world influenced nearly every aspect of American culture—music, literature, politics, economics, consumerism, race relatio

This book is not a traditional book on sales. The focus is tactical as well as strategic. Big questions are answered. How do capital goods need to be sold? What

Run your company. Don’t let it run you. Most business owners started their company because they wanted more freedom—to work on their own schedules, make the

True or false? In selling high-value products or services: 'closing' increases your chance of success; it is essential to describe the benefits of your product