This volume critically examines the phenomenon of “English fever” in South Korea from both micro- and macro-perspectives. Drawing on original research and r

In South Korea, English is a language of utmost importance, sought with an unprecedented zeal as an indispensable commodity in education, business, popular cult

The first volume of its kind, focusing on the sociolinguistic and socio-political issues surrounding Asian Englishes The Handbook of Asian Englishes provides wi

Overall, the research illuminates historical, mediatized and gendered aspects of English as an ideological construct. The study has implications for future rese

This book explores the ideologies, policies, and practices of English language education around the world today. It shows the ways in which ideology is a consti