Enhancing Customer Experience in the Service Industry

Download or read book Enhancing Customer Experience in the Service Industry written by Levent Altinay and published by Cambridge Scholars Publishing. This book was released on 2015-11-25 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a new and definitive overview of customer experience and how it can be managed and enhanced in one of the most dynamic industries in the world—the service industry. Its highly qualified international team of contributors ensures that it adopts a global perspective, and clearly outlines the key theoretical perspectives of customer experience, covering customer experience both from demand and supplier perspectives. Fully informed by the latest research, it explores different country contexts and how they impact upon the customer experience; investigates the social, cultural and economic dimensions of customer experience; provides case studies from a wide range of service industry sectors; and includes industry perspectives and examples.