Entrepreneurship and New Venture Formation

Download or read book Entrepreneurship and New Venture Formation written by Thomas Zimmerer and published by Macmillan Reference USA. This book was released on 1996 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practicality is the hallmark of this new text that focuses on the process of launching a new business venture. It takes readers from stimulating creative thinking, to translating the entrepreneurial “spark” into a successful business, to making the transition from entrepreneur to manager and developing an exit strategy. Unlike some competitors, this book is not a modified small business text. Strong practicality—lots of “hands- on” tools readers can use to actually launch a business.