Entrepreneurship – Business and Management

Download or read book Entrepreneurship – Business and Management written by Dr. R.C. Bhatia and published by Sultan Chand & Sons. This book was released on 2020-09-10 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurs play a key role in an economy especially in a developing countries like India. An entrepreneur is a risk taking individual who while riding high on his innovativeness, passion and ability to coordinate means of production comes out with novel products and services. The objective of achieving sustained industrial development, regional growth, and employment generation have always depended on entrepreneurial development and small scale industry. Economic reform and the process of liberalization since 1991, creating tremendous opportunities, have created new challenges relating to competitive strengths, technology, upgradation, quality improvement and productivity. The book Entrepreneurship is for students, teachers, management consultants, budding entrepreneurs and other readers who are interested in today’s world of small business development and management. Focus This book is mainly written for the students of B.Com. and B.Com. (Hons.) and teachers of Delhi University, Guru Gobind Singh Indraprastha University, Madras University and Bengaluru University. The idea is that improvements can best come from creative thinking by the entrepreneur about his/her own enterprise, which motivate the entrepreneur to take action to improve his business. This book will also be useful for trainers who support entrepreneurship development during seminars and workshops. Features Student Centric – Class room simulative – Written in a simple lucid language. Industry – Institute Interface: Enriched by my own industrial experience the concepts are linked to real life situations, bringing gradation between industry and institute. Coverage – a thorough coverage of conceptual framework on entrepreneurship development and business enterprises. Self-Learning Exercises – Many exercises at the end of every Chapter for self-assessment and development.