This text provides a study of how environmental concerns affect the principles and practice of marketing and how the marketing function is affected by environme

Environmental Marketing: Strategies, Practice, Theory, and Research is a timely resource for the 1990s. It examines a broad range of issues that affect environm

GREEN MARKETING MANAGEMENT, International Edition helps individuals make informed decisions about choices that impact the environment. This insightful new book

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Ecology has become an integral part of the strategic context in which corporations operate. This book examines fully the strategic issues, concepts and tools wh