Related Books

Essentials of Effective Public Relations for Sub-Saharan Africa
Language: en
Pages: 366
Authors: Scott M. Cutlip
Categories: Business & Economics
Type: BOOK - Published: 2002 - Publisher: Maskew Miller Longman

DOWNLOAD EBOOK

Apart from explaining public relations as a practical and academinc discipline, this book introduces sub-Saharan students to the most advanced public relations
Integrated Marketing Communications for Public Policy
Language: en
Pages: 148
Authors: Shriram Kadia
Categories: Political Science
Type: BOOK - Published: 2022-12-15 - Publisher: Springer Nature

DOWNLOAD EBOOK

This book is based on detailed empirical research conducted to analyse the communication dissemination approach applied to the world’s largest employment guar
Strategic Communications in Africa
Language: en
Pages: 258
Authors: Hugh Mangeya
Categories: Business & Economics
Type: BOOK - Published: 2021-12-24 - Publisher: Routledge

DOWNLOAD EBOOK

Strategic communication is a pre-requisite for the achievement of organisational goals, and an effective strategic communication plan is vital for organisationa
Integrated Organisational Communication
Language: en
Pages: 460
Authors: Rachel Barker
Categories: Business & Economics
Type: BOOK - Published: 2005-08 - Publisher: Juta and Company Ltd

DOWNLOAD EBOOK

This works adopts a multidisciplinary approach to corporate communication, including management communication, public relations, organizational behavior and cha
Effective Public Relations
Language: en
Pages: 93
Authors: DK
Categories: Business & Economics
Type: BOOK - Published: 2009-07-01 - Publisher: Dorling Kindersley Ltd

DOWNLOAD EBOOK

Learn all you need to know about how to generate and manage publicity - from recognising public relations opportunities to creating and sustaining media coverag