The social, economic and political perspectives of selected countries in East and West Europe are examined in this volume. It analyses the cultural differences

The second edition of European Business and Marketing will be published in 2000 in time for the millennium and has been fully revised to incorporate much modern

An international business expert helps you understand and navigate cultural differences in this insightful and practical guide, perfect for both your work and p

"This book concentrates on some leading questions in business ethics research in the last two decades and tries to find explanations concerning cultural issues.

As Europe moves towards greater integration there is increasing recognition of national "differences "in European business - because of significant diversity in