This introduction to Event Sponsorship provides students with an essential understanding of the important role of sponsorship in an event, how this can be gaine

State-of-the-art methods for finding, securing, and retaining the best corporate sponsors The authoritative guide to creating and closing deals with irresistibl

Securing sponsorship and other sources of funding for events is becoming increasingly competitive, making differentiation and delivery vital. Event Sponsorship

Sales and Post-Sales Scripts for B2B Event Sponsorship by Vijay Martis In today's competitive business landscape, mastering the art of B2B event sponsorship is

Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This new edition of Sponsorship in Mar