Eyecare Business: Marketing and Strategy will help you gain a competitive edge in the changing world of eyecare. Covers the basics of marketing, finance, strate

A compact business education that strategically incorporates 500 keywords to lay the foundation and over 50 action items to initiate meaningful advances and exc

Count on this complete guide to setting up and managing an optometric practice! Business Aspects of Optometry covers everything related to the business side of

Understand and meet your patients' eyewear needs with the reference that covers every aspect of dispensing ― from basic terminology to frame selection to eyew

Presents industry reviews including a section of "trends and forecasts," complete with tables and graphs for industry analysis.