Fashion Theory and the Visual Semiotics of the Body

Download or read book Fashion Theory and the Visual Semiotics of the Body written by Žarko Paić and published by Cambridge Scholars Publishing. This book was released on 2022-07-18 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Instead of the logic of representation of fashion in the light of modern society and postmodern culture, this book argues that contemporary fashion should be regarded as a performative-conceptual turn in the very core of body iconograms. The text presents a theoretical perspective of the phenomenon of fashion within fashion theory as establishing a new approach from visual semiotics. Through this lens, fashion, therefore, emerges as a visual code of contemporary societies and cultures in the networked matrices of hyperreality and visions of that coming time that will determine the combination of cybernetics, fetishism and transgression.