When, in the early 1950s, Enzo Ferrari - who was already established as a master car builder - decided to diversify, he set out to find a premier couturier to a

This landmark book is the result of interviews with many of the greatest names in Ferrari history, and is loaded with never-before-seen stories and photos.

When, in the early 1950s, Enzo Ferrari -- who was already established as a master car builder -- decided to diversify, he set out to find a premier "couturier"

What is innovation? The dictionary defines it as "renewal through the use of new processes and technologies." In advertising, everything is an innovation. But w

Since 1952 Ferrari and Pininfarina have been representing the most sophisticated and prestigious motor cars in the world's automotive production. For over forty