There is an increasing divergence of focus group practice between social researchers and commercial market researchers. This book addresses the key issues and p

In highlighting the unique features of focus groups, Cyr explains how they can help social science researchers effectively answer certain research questions.

Publisher description

`I read this book in a single sitting. It is written in an enthusiastic, helpful and clear style that held my attention, and made me want to read what came next

A friendly introduction to the basics of focus group methods with an international feel and an ethical sensibility.