Foundations of Marketing Theory

Foundations of Marketing Theory
Author :
Publisher : M.E. Sharpe
Total Pages : 352
Release :
ISBN-10 : 0765609304
ISBN-13 : 9780765609304
Rating : 4/5 (04 Downloads)
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Book Synopsis Foundations of Marketing Theory by : Shelby D. Hunt

Download or read book Foundations of Marketing Theory written by Shelby D. Hunt and published by M.E. Sharpe. This book was released on 2002 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shelby Hunt's revision of "Foundations of Marketing Theory" continues the tradition of the previous three by providing a clear framework for advancing marketing thought and research.


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