MODULE OF FRANCHISING & LICENSING (Penerbit UMK)

Download or read book MODULE OF FRANCHISING & LICENSING (Penerbit UMK) written by Norfazlirda Hairani and published by Penerbit UMK. This book was released on 2021-09-26 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: Module of Franchising and Licensing is specially written for business students at the local tertiary institutions. Spanning twelve chapters, this book presents fundamental aspects of franchising and licensing in an easy-to-understand and accessible manner. Furthermore, this book reinforce student’s grasp of the topics taught through discussion questions at the end of each chapter. Each chapter is also accompanied by examples from Malaysia and other countries for enhanced learning.