From Assets to Profits

Download or read book From Assets to Profits written by Bruce Berman and published by John Wiley & Sons. This book was released on 2008-12-03 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Edited by IP communications expert Bruce Berman, and with contributions from the top names in IP management, investment and consulting, From Assets to Profits: Competing for IP Value and Return provides a real-world look at patents, copyrights, and trademarks, how intellectual property assets work and the subtle and not-so-subtle ways in which they are used for competitive advantage. Authoritative and insightful, From Assets to Profits reveals the most relevant ways to generate return on innovation, with advice and essential guidance from battle tested IP pros.