A complete handbook that guides you through the entire new product innovation process. Explains how to document your idea, evaluate and test it, perform a paten

In From Concept to Consumer, renowned product developer Phil Baker reveals exactly what it takes to create great products and bring them to market. Baker’s pr

This book provides the bridge between engineering design and medical device development. There is no single text that addresses the plethora of design issues a

About the Second Edition:" a clear and thorough understanding of how the industry as a whole competes, succeeds, and in some instances fails to bring new produc

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core the