Related Books

George Gallup in Hollywood
Language: en
Pages: 301

George Gallup in Hollywood

Authors: Susan Ohmer
Categories: History
Type: BOOK - Published: 2006 - Publisher: Columbia University Press

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Explores the use of George Gallup's opinion polling techniques by the film industry in the 1930's and '40's. Traces Gallup's intellectual and methodological dev
George Gallup in Hollywood
Language: en
Pages: 304

George Gallup in Hollywood

Authors: Susan Ohmer
Categories: History
Type: BOOK - Published: 2006 - Publisher: Columbia University Press

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Explores the use of George Gallup's opinion polling techniques by the film industry in the 1930's and '40's. Traces Gallup's intellectual and methodological dev
Measuring Desire
Language: en
Pages: 1078

Measuring Desire

Authors: Susan Ohmer
Categories:
Type: BOOK - Published: 1997 - Publisher:

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The Address Today (Wed., Dec. 3, A.M.) of Dr. George Gallup ... on
Language: en
Pages: 0

The Address Today (Wed., Dec. 3, A.M.) of Dr. George Gallup ... on "Main Street Rates the Issues" at the Opening Session of the 52nd Annual Congress of American Industry, Sponsored by the National Association of Manufacturers, as Delivered and as Transcribed by Stenotype

Authors: George Gallup
Categories:
Type: BOOK - Published: 1947 - Publisher:

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Hollywood Hype and Audiences
Language: en
Pages: 270

Hollywood Hype and Audiences

Authors: Thomas Austin
Categories: Performing Arts
Type: BOOK - Published: 2002-05-03 - Publisher: Manchester University Press

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This book traces the circulation in Britain of three Hollywood films--Basic Instinct, Bram Stoker's Dracula and Natural Born Killers --from marketing and critic