In this book, the world's leading expert on global franchising helps companies decide whether to franchise outside the United States, identify their best global

Franchising now represents more than 10% of the US economy and 50% of US retail sales, and this winning business model is now showing exceptional promise outsid

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core the

Learn what it takes to find, buy, and run a franchise — and enjoy the rewards of being your own boss If you’ve ever visited a chain restaurant and thought,

"More than 540,000 franchised businesses dot the American landscape, ringing up total sales of $758 billion - which equals almost one-third of the nation's reta