This book is a concept we use to explain the invasive and pervasive role of sport in global society and in each country around the world. From the origins of mo

This handbook illustrates the utility of global sport as a lens through which to disentangle the interconnected political, economic, cultural, and social patter

This book examines contemporary sport marketing, with a particular focus on strategic marketing, the process of longer-term planning and development that involv

Sport has become a global business. There is no corner of the Earth that isn't reached by coverage of global sporting mega-events such as the Olympics or the Wo

How is sport marketing being transformed by new media and technology, by globalization and by the opening of new markets and sources of revenue? This book exami