Global Marketing and Advertising

Author	: Marieke K. de Mooij
Publisher	: SAGE
Total Pages	: 345
Release	: 2010
ISBN-10	: 9781412970419
ISBN-13	: 1412970415
Rating	: 4/5 (19 Downloads)

DOWNLOAD EBOOK

Book Synopsis Global Marketing and Advertising by : Marieke K. de Mooij

Download or read book Global Marketing and Advertising written by Marieke K. de Mooij and published by SAGE. This book was released on 2010 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Third Edition of the bestseller is packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter.

Global Marketing and Advertising Related Books

Language: en
Pages: 345

Global Marketing and Advertising

Authors: Marieke K. de Mooij

Categories: Business & Economics

Type: BOOK - Published: 2010 - Publisher: SAGE

DOWNLOAD EBOOK

The Third Edition of the bestseller is packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to

Language: en
Pages: 696

Global Marketing: Foreign Entry, Local Marketing, and Global Management

Authors: Johny K. Johansson

Categories: Business & Economics

Type: BOOK - Published: 2008-11-03 - Publisher: McGraw-Hill/Irwin

DOWNLOAD EBOOK

Johanssons Global Marketing, 5/e utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing

Language: en
Pages: 598

Global Marketing

Authors: Kate Gillespie

Categories: Business & Economics

Type: BOOK - Published: 2015-07-03 - Publisher: Routledge

DOWNLOAD EBOOK

This textbook introduces students to the important concepts of global marketing today, and their managerial implications. Designed to be shorter than many other

Language: en
Pages: 289

Global Marketing and Advertising

Authors: Marieke K. de Mooij

Categories: Business & Economics

Type: BOOK - Published: 2005-03-08 - Publisher: SAGE

DOWNLOAD EBOOK

Praise for the First Edition `Marieke de Mooij′s insightful book on the cultural similarities and differences that exist among consumers in the global market

Language: en
Pages: 504

Master's Theses Directories

Authors:

Categories: Dissertations, Academic

Type: BOOK - Published: 1992 - Publisher:

DOWNLOAD EBOOK