Going Places with Youth Outreach

Download or read book Going Places with Youth Outreach written by Angela B. Pfeil and published by American Library Association. This book was released on 2005-06-20 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporations know that marketing to kids is big business--with children influencing more than 500 billion in family purchases each year. Research shows brand loyalty can start as early as age two; familiarity with logos and mascots, as early as six months. Children's librarians need to take marketing to heart and adapt accordingly, according to youth services expert Pfeil. Creating kid-friendly marketing programs is the first step. While providing library professionals with guidelines for preparing a complete, comprehensive marketing plan, Going Places with Youth Outreach offers tips for gettin.