Google AdWords Insider

Download or read book Google AdWords Insider written by Simon Leung and published by Morgan James Publishing. This book was released on 2010-06-15 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Google AdWords Insider, written by a true Insider, explains the mysteries behind advertising with the world’s number one search engine. Simon Leung is a retired AdWords Optimization Specialist from Google Headquarters who developed the strategies used today to train the Google Team internally, many of which are shared in this highly acclaimed book. Whether a beginner or expert to Internet Marketing and online advertising, you will learn to understand Google AdWords the way the system understands itself, grasping the key to minimizing your costs while maximizing your return on investment through fundamental keyword, ad text, account structure and landing page optimization.