As competition between companies increases, the need for effective public relations and advertising campaigns becomes imperative to the success of the business.

As competition between companies increases, the need for effective public relations and advertising campaigns becomes imperative to the success of the business.

Social media pervades people’s awareness and everyday lives while also influencing societal and cultural patterns. In response to the social media age, advert

The new edition of The Digital Media Handbook presents an essential guide to the historical and theoretical development of digital media, emphasising cultural c

The abrupt shift to online learning brought on by the COVID-19 pandemic revealed the need for the adoption and application of new media, virtual training, and o