Health Care Market Strategy: From Planning to Action, Fifth Edition, a standard reference for nearly 20 years, bridges the gap between marketing theory and impl

Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular

This is the definitive textbook on strategic planning and management in health care organizations for those pursuing a career in health care in undergraduate, b

Prepare for an uncertain future with a solid vision and innovative practices. Is your healthcare organization spending too much time on strategy--with too littl

This book aims to comprehensively address several modern concepts and practices in health care marketing not sufficiently addressed by existing literature. This