For today’s health care professional, clinical expertise is not enough—one has to know the market. Even when a facility has its own marketing department, pr

"This book explains the traditional and contemporary approaches that healthcare marketers rely on and that enable healthcare organizations to rise above current

Health Service Marketing Management in Africa (978-0-429-40085-8, K402492) Shelving Guide: Business & Management / Marketing Management The application of marke

Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular

This book aims to comprehensively address several modern concepts and practices in health care marketing not sufficiently addressed by existing literature. This