Heritage Marketing

Heritage Marketing
Author :
Publisher : Routledge
Total Pages : 298
Release :
ISBN-10 : 9780750663182
ISBN-13 : 0750663189
Rating : 4/5 (82 Downloads)
DOWNLOAD EBOOK
Book Synopsis Heritage Marketing by : Shashi Misiura

Download or read book Heritage Marketing written by Shashi Misiura and published by Routledge. This book was released on 2006 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook systematically addresses the principles of marketing as applied to the heritage sector. Chapters cover an introduction to heritage marketing, environmental factors, markets segmentation and target marketing in the heritage industry, and company heritage marketing.


Heritage Marketing Related Books

Heritage Marketing
Language: en
Pages: 298

Heritage Marketing

Authors: Shashi Misiura
Categories: Antiques & Collectibles
Type: BOOK - Published: 2006 - Publisher: Routledge

DOWNLOAD EBOOK

This textbook systematically addresses the principles of marketing as applied to the heritage sector. Chapters cover an introduction to heritage marketing, envi
Corporate Heritage Marketing
Language: en
Pages: 191

Corporate Heritage Marketing

Authors: Angelo Riviezzo
Categories: Business & Economics
Type: BOOK - Published: 2021-05-30 - Publisher: Routledge

DOWNLOAD EBOOK

Corporate Heritage Marketing introduces the reader to the design and implementation of a heritage marketing strategy. It aims to propose a new and integrated re
Cultural Heritage Marketing
Language: en
Pages: 169

Cultural Heritage Marketing

Authors: Izabella Parowicz
Categories: Business & Economics
Type: BOOK - Published: 2018-10-25 - Publisher: Springer

DOWNLOAD EBOOK

Providing an overview of the marketing principles and tools that pertain to the area of heritage conservation services, this book combines research and practice
Sustainable Marketing of Cultural and Heritage Tourism
Language: en
Pages: 253

Sustainable Marketing of Cultural and Heritage Tourism

Authors: Deepak Chhabra
Categories: Business & Economics
Type: BOOK - Published: 2010-04-19 - Publisher: Routledge

DOWNLOAD EBOOK

The book first explains the dynamics of cultural heritage with its authenticity underpinnings, marketing, and tourism, and proposes a strategic praxis drawn fro
New Horizons in Arts, Heritage, Nonprofit and Social Marketing
Language: en
Pages: 199

New Horizons in Arts, Heritage, Nonprofit and Social Marketing

Authors: Roger Bennett
Categories: Business & Economics
Type: BOOK - Published: 2013-09-13 - Publisher: Routledge

DOWNLOAD EBOOK

Arts, heritage, non-profit and social marketing today comprise key components of the contemporary marketing management scene. Governments, charities and volunta