The authors provide vivid, detailed case studies of several organizations to illustrate how long-term success comes from value-driven, inter-related systems tha

"Whitefield-Madrano ... examines the relationship between appearance and science, social media, sex, friendship, language, and advertising to show how beauty ac

This text discusses Intellectual Property managment in business terms. It shows how to utilise intellectual property as both a corporate asset and a strategic b

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