Housework and Housewives in American Advertising
| Author | : Jessamyn Neuhaus |
| Publisher | : Springer |
| Total Pages | : 276 |
| Release | : 2011-11-07 |
| ISBN-10 | : 9780230337978 |
| ISBN-13 | : 023033797X |
| Rating | : 4/5 (78 Downloads) |
Book Synopsis Housework and Housewives in American Advertising by : Jessamyn Neuhaus
Download or read book Housework and Housewives in American Advertising written by Jessamyn Neuhaus and published by Springer. This book was released on 2011-11-07 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: An analysis of how since the end of te 19th-century advertising agencies and their housework product clients utilized a remarkably consistent depiction of housewives and housework, illustrating that that although Second Wave feminism successfully called into question the housewife stereotype, homemaking has remained an American feminine ideal.
