How To Make Money As A Musician Online, How To Turn Your Music Passion Into A Profitable Career, And How To Effectively Market Your Personalized Music Brand In The Digital Era

Download or read book How To Make Money As A Musician Online, How To Turn Your Music Passion Into A Profitable Career, And How To Effectively Market Your Personalized Music Brand In The Digital Era written by Dr Harrison Sachs and published by . This book was released on 2020-02-25 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: This essay sheds light on how to make money as a musician online and elucidates how to turn your music passion into a profitable career overtime. Additionally, how to effectively market your personalized music brand in the digital era is delineated in this essay. The advent of social media platforms has rendered it easier than ever before in the digital era to monetize your music passion and turn it into a profitable career online. There are ample ways in which musicians have been able to generate passive income streams which has allowed them to quit working their unfulfilling, minimum wage 9-to-5 job that did not even provide them with sustenance. Platforms such as YouTube, Twitch, Spotify, and Patreon encourage creativity and allow musicians to parlay their passion and adeptness for music into lucrative opportunities for generating passive income streams. Being a musician an truly be the utmost liberating and fulfilling job since it allows you to have full purview over your work, schedule, and business growth strategies. Monetizing your work as a musician can start with something as simple as producing your own music videos and broadcasting live streams of yourself singing your own songs. Moreover, being a prolific musician can eventually lend itself to other profitable passive income generating opportunities you would have never imagined possible as your personalized music brand grows and as you gain more clout as an influencer of your niche. Earning substantially more than over 4 billion views per day, YouTube is the second largest search engine worldwide and provides a myriad of ways for musician to capitalize on the opportunity to monetize their own songs. One of the primary ways to generate revenue on YouTube is through having advertisements run on your video content. When your channel has met the partnership criterion, you can being monetizing your video content with a Google AdSense account. This will enable you to begin generating passive income from your archived videos. To join the YouTube Partner Program, you will need to have earned at least 4,000 watch hours in the previous a year in addition to having a minimum of 1,000 subscribers. Additionally, musician YouTubers can also sell product placements, avail themselves of sponsorship opportunities, can capitalize on affiliate marketing opportunities, can generate revenue from Super Chat donations, can receive royalty payments from selling customized branded merchandise, and can also generate revenue from selling channel memberships in order to draw forth even more revenue. The musician can entice their followers to buy their customized branded merchandise sold through online stores, such as TeeSpring and CafePress, in order to elicit royalty payments from product sales. These aforementioned companies not only produce the customized branded merchandise, but also do not mandate the musician to be involved with any facets of the order fulfillment process. Musicians can also publish their own songs to music streaming services, such as Spotify and Pandora, in order to reap royalty payments from their own songs being played on these music streaming platforms. While per-play royalty rates can be low of these music streaming platforms, the royalties payments earned on these platforms can substantially add up overtime as the artist's personalized music brand builds more traction overtime. Moreover, music streaming services have grown in popularity in recent years and are projected to further grow overtime. These popular music streaming services, such as Spotify and Pandora, each have tens of millions of subscribers. Spotify for instance has amassed over 100 million paid subscribers (Kelley, 2019) who love listening to music. Moreover, musician can broadcast their own songs on live streaming platforms, such as Twitch. Twitch has become the YouTube of live streaming, allowing content creators to earn multiple streams of revenue, donations, and also gain significant exposure.