How to Manage Your Global Reputation
Author | : M. Morley |
Publisher | : Springer |
Total Pages | : 241 |
Release | : 2002-05-29 |
ISBN-10 | : 9780230512191 |
ISBN-13 | : 0230512194 |
Rating | : 4/5 (91 Downloads) |
Download or read book How to Manage Your Global Reputation written by M. Morley and published by Springer. This book was released on 2002-05-29 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an updated and revised edition of the author's successful and ground breaking book on international public relations and global reputation. Michael Morley has counselled clients of the world's largest corporations. This book shows how to achieve a global reputation and why this makes a vital contribution to the survival and success of the corporation.