There are many books about business and society, yet very few of them question the primacy of GDP growth, profit maximization and individual utility maximizatio

This book provides a short introduction to the philosophy of humanism and discusses how and why it is being applied to business and why it is so effective when

The Global Foundations of Public Relations: Humanism, China and the West explores the growing humanistic turn in public relations processes and proposes that th

An investigation into the principles of humanistic management which examines their threoretical merits. In order to demonstrate that humanistic ideas also work