Imagining Consumers
| Author | : Regina Lee Blaszczyk |
| Publisher | : JHU Press |
| Total Pages | : 420 |
| Release | : 2000-01-25 |
| ISBN-10 | : 0801861934 |
| ISBN-13 | : 9780801861932 |
| Rating | : 4/5 (34 Downloads) |
Book Synopsis Imagining Consumers by : Regina Lee Blaszczyk
Download or read book Imagining Consumers written by Regina Lee Blaszczyk and published by JHU Press. This book was released on 2000-01-25 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tells the story of American consumer society from the perspective of mass-market manufacturers and retailers. Case studies illuminate the actions of decision-makers in key firms, including the Homer Laughlin China Company, the Kohler Company and Corning Glass works.
