To succeed, businesses must keep up with the ever-changing technological landscape and constantly introduce new advancements. The rise of digitalization has who

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve

In the competitive world of contemporary business, the challenge of developing marketing strategies that bridge the gap between traditional and innovative techn

In the field of modern marketing, a pivotal challenge emerges as traditional strategies grapple with the complexities of an increasingly data-centric world. Mar

The current global economy faces many challenges, including environmental changes, evolving markets, and complex resource management issues. These challenges ar