Related Books

In Defense of Negativity
Language: en
Pages: 221
Authors: John G. Geer
Categories: Political Science
Type: BOOK - Published: 2008-07-29 - Publisher: University of Chicago Press

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Americans tend to see negative campaign ads as just that: negative. Pundits, journalists, voters, and scholars frequently complain that such ads undermine elect
In Defense of Negativity
Language: en
Pages: 218
Authors: John G. Geer
Categories: Political Science
Type: BOOK - Published: 2006-04-01 - Publisher: University of Chicago Press

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Americans tend to see negative campaign ads as just that: negative. Pundits, journalists, voters, and scholars frequently complain that such ads undermine elect
Attack Politics
Language: en
Pages: 376
Authors: Emmett H. Buell
Categories: Political Science
Type: BOOK - Published: 2008 - Publisher:

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Ask most Americans, and they'll tell you that presidential campaigns get dirtier and more negative with every election. This text suggests that this may not be
Campaigning for Hearts and Minds
Language: en
Pages: 297
Authors: Ted Brader
Categories: Political Science
Type: BOOK - Published: 2020-07-08 - Publisher: University of Chicago Press

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It is common knowledge that televised political ads are meant to appeal to voters' emotions, yet little is known about how or if these tactics actually work. Te
Negativity in Democratic Politics
Language: en
Pages: 203
Authors: Stuart N. Soroka
Categories: Political Science
Type: BOOK - Published: 2014-04-14 - Publisher: Cambridge University Press

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This book explores the political implications of the human tendency to prioritize negative information over positive information. Drawing on literatures in poli