Related Books
Language: en
Pages: 221
Pages: 221
Type: BOOK - Published: 2008-07-29 - Publisher: University of Chicago Press
Americans tend to see negative campaign ads as just that: negative. Pundits, journalists, voters, and scholars frequently complain that such ads undermine elect
Language: en
Pages: 218
Pages: 218
Type: BOOK - Published: 2006-04-01 - Publisher: University of Chicago Press
Americans tend to see negative campaign ads as just that: negative. Pundits, journalists, voters, and scholars frequently complain that such ads undermine elect
Language: en
Pages: 376
Pages: 376
Type: BOOK - Published: 2008 - Publisher:
Ask most Americans, and they'll tell you that presidential campaigns get dirtier and more negative with every election. This text suggests that this may not be
Language: en
Pages: 297
Pages: 297
Type: BOOK - Published: 2020-07-08 - Publisher: University of Chicago Press
It is common knowledge that televised political ads are meant to appeal to voters' emotions, yet little is known about how or if these tactics actually work. Te
Language: en
Pages: 203
Pages: 203
Type: BOOK - Published: 2014-04-14 - Publisher: Cambridge University Press
This book explores the political implications of the human tendency to prioritize negative information over positive information. Drawing on literatures in poli