A New World Order has begun for trade and globalization. Inundated with constant information, new concepts, and endless data, individuals are caught in the whir

Thoroughly updated, the 9th edition of this bestselling textbook incorporates global trends and data, supported by an exemplary case selection based on firms fr

Rigorously updated textbook that balances business theory and business practice. Includes new cases studies and up-to-date examples.

Practical and user friendly, the author describes all the key elements needed to negotiate deals that are doable, profitable, and sustainable. Based on decades

This book willenable the reader to develop global strategies based on trade information and trade flows analysis. Developing global business strategies in today