Innovating for Success in the Export of Services

Download or read book Innovating for Success in the Export of Services written by Dorothy I. Riddle and published by . This book was released on 2001 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook provides a practical guide for managers of service firms in developing countries and economies in transition who wish to use innovation to maximise their export success. Innovation refers to the identification of unmet needs and the design of services to meet them. The book describes characteristics of service innovation and its relation to cultural variables. It outlines guidelines for establishing appropriate innovation. It explains how to review quality assurance procedures and clarify customer priorities. It examines the implementation cycle and considers links to export readiness and export success. It contains examples from services in both developed and developing economies, and gives specific ideas and exercises for managers to try.