This book introduces readers to state-of-the-art cases and tools for managing innovation in today’s rapidly changing business environment. It provides a wealt

This is an exciting new edition of a core textbook that explores innovation management from a global perspective. Innovation management is increasingly signific

This volume explains the importance of the application of innovation throughout the lifecycle of a product or service, from initial development to end of line c

Innovation has become theTwenty-first century's industrial religion, and successful innovation management has become essential to a company's productivity. A sc

Innovation. No other concept is so widely celebrated, yet so secretly dreaded. The reason: innovation requires managing through uncertainty. This is hard for an