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Innovation, Market Archetypes and Outcome
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Authors: Soumodip Sarkar
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Type: BOOK - Published: 2007-08-11 - Publisher: Springer Science & Business Media

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This book examines an integrated innovation environment. Coverage describes four market archetypes as well as the market outcome for each archetype. The book an
Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications
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Type: BOOK - Published: 2018-01-05 - Publisher: IGI Global

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Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies
Competence-Based Innovation in Hospitality and Tourism
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Authors: Harald Pechlaner
Categories: Business & Economics
Type: BOOK - Published: 2016-04-14 - Publisher: Routledge

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Dr Pechlaner and Dr Innerhofer, the editors of Competence-Based Innovation in Hospitality and Tourism, argue that the industry operates within highly challengin
Social Innovation
Language: en
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Authors: A. Nicholls
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Focusing on social innovation broadly conceived in the context of social entrepreneurship and social enterprise in their global context this book is organised t
Creativity Models for Innovation in Management and Engineering
Language: en
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Authors: Machado, Carolina
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Type: BOOK - Published: 2022-05-20 - Publisher: IGI Global

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In todays' competitive environments, only the most creative and innovative organizations are able to survive. These dynamic organizations continuously establish