Innovation Strategy and Firm Performance

Innovation Strategy and Firm Performance
Author :
Publisher : Springer Science & Business Media
Total Pages : 256
Release :
ISBN-10 : 9783834994813
ISBN-13 : 3834994812
Rating : 4/5 (13 Downloads)

Book Synopsis Innovation Strategy and Firm Performance by : Nanja Strecker

Download or read book Innovation Strategy and Firm Performance written by Nanja Strecker and published by Springer Science & Business Media. This book was released on 2009-08-04 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nanja Strecker answers the question to what extend there is a relation between innovation strategy and a firm performance. The comprehensive empirical research consists of primary research complemented with secondary data and capital market data, making the outcome highly reliable.


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This volume focuses on substantive issues in innovation, marketing strategy, and the nexus of innovation and marketing strategy.