Abstract: Connected customers, using a wide range of devices such as smart phones, tablets, and laptops have ushered in a new era of consumerism. Now more than

Connected customers, using a wide range of devices such as smart phones, tablets, and laptops have ushered in a new era of consumerism. Now more than ever, this

Business Models for Transforming Customer Relationships What if there were a way to turn occasional, sporadic transactions with customers into long-term, contin

"This book explores the social impact and influence of social media on online businesses"--

"This book examines the applications of technology in business and marketing such as social media, big data, augmented reality, and virtual reality. It also exp