Integrated Brand Promotion Management

Integrated Brand Promotion Management
Author :
Publisher :
Total Pages : 602
Release :
ISBN-10 : 1524992836
ISBN-13 : 9781524992835
Rating : 4/5 (36 Downloads)

Book Synopsis Integrated Brand Promotion Management by : John H. Murphy

Download or read book Integrated Brand Promotion Management written by John H. Murphy and published by . This book was released on 2019-09-30 with total page 602 pages. Available in PDF, EPUB and Kindle. Book excerpt:


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A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation,